Selling of leading wholesaler within the toy business

ValueTree Holding AB (publ), that develops and sells children’s products via distribution and e-commerce, has acquired the Swedish toy wholesaler Eber Toys AB with known brands such as Falk, Kettler, Mondo, Petty, Tamiya and Mattel, the world’s largest toy manufacturer with, among other, Fisher Price and Barbie in its portfolio. Eber Toys, with its headquarters in Malmö, is one of the oldest and leading wholesaler within the toy business in Sweden.

The seller was represented by Moll Wendén by Anders Steén and Lovisa Elardt.