INTELLECTUAL PROPERTY, MARKETING & IT

In today’s digitised business world, all companies are fighting to be seen, heard and remembered in an ever-increasing flood of information. This demands a more active management of brands and other intellectual property. In addition, awareness of the possibilities and constraints of marketing law is vital as infringement can have devastating consequences both legally and in the media.

With our strategic approach, we provide our customers with the best advice to promote the success of their business ideas. We draft agreements for the commercialisation and protection of intellectual rights and know-how.

Assignments within marketing law require insight into the unique rules for selling and marketing specific products. Our specialist teams have in-depth knowledge of both general and industry-specific regulations in industries such as food, pharmaceuticals, tobacco, banking and insurance.

We have top expertise within outsourcing, systems procurement and development contracts in the IT field.

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OUR SPECIALIST TEAM CAN HELP YOU WITH THE FOLLOWING (AMONG OTHERS):

  • License agreements
  • Development agreements
  • IT outsourcing
  • Agreements on research and development
  • Dispute resolution
  • IT systems procurement
  • Treatment of personal data (PUL)
  • Product launches
  • Infringement investigations
  • IT agreements
  • Regulated products and services (e.g. food, online games)
  • Review of advertising and marketing messages

"In a continuous flood of information there are not only great opportunities, but also pitfalls"

"Rules and regulations for the design of marketing are of great importance to all business people"